Mohammad Arefi | Fashion Entrepreneur & Founder of Mark Wilkinson England
Entrepreneur · Designer · Visionary

MohammadArefi

Founder of Mark Wilkinson England — shaping the future of luxury menswear for over four decades across global markets.

Est. 1981 · England

The Story

A Life Built on
Craft & Vision

"Elegance is not a privilege of those who have just escaped adolescence, but of those who have already taken possession of their future."

Mohammad Arefi is an Iranian-born entrepreneur who has spent more than four decades redefining what luxury menswear means on the world stage. As the founder and creative director of Mark Wilkinson England, he has combined an unflinching dedication to craft with an instinct for international markets — building a brand that commands respect in Turkey, England, and far beyond.

His journey is one of fearless entrepreneurship. Beginning with a singular vision in England in 1981, Arefi cultivated Mark Wilkinson into one of the most respected names in classic British menswear — not through imitation, but through innovation. Every stitch is a statement. Every collection, a chapter in an ongoing story of excellence.

Today, Mohammad Arefi stands as a model of what is possible when creative passion meets disciplined business strategy — a global citizen whose work speaks every language of style.

Luxury Menswear Brand Strategy Creative Direction Entrepreneurship Sustainable Fashion Global Markets
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40+ Years of Excellence
1981 Year Founded
2 Global Markets
Commitment to Craft

Ventures & Portfolio

Building Legacies

Each venture carries Mohammad Arefi's hallmark: an uncompromising pursuit of quality, an eye for global opportunity, and a commitment to leaving the industry better than he found it.

Flagship Brand · Est. 1981

Mark Wilkinson England

The crown jewel of Mohammad Arefi's portfolio. Mark Wilkinson England has grown from a singular vision in England to an internationally recognised luxury menswear house. Rooted in classic British tailoring, elevated by sustainable innovation — this brand defines his legacy.

Visit wilkinson1981.com

Creative Leadership

Brand Architecture & Creative Direction

From concept to collection, Mohammad Arefi oversees every creative decision — ensuring that each product launched under his brands reflects an unwavering standard of design excellence and market relevance.

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Global Markets

International Market Development

Pioneering luxury menswear's presence in Turkey and across the Middle East and Europe, Arefi has demonstrated that British heritage brands can thrive globally with the right creative and strategic vision.

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The Philosophy

Principles That Drive Everything

Innovation Without Abandonment

True innovation does not erase what came before — it honours and transcends it. Mohammad Arefi's design language always respects classical tailoring while pushing its boundaries into modernity.

Quality as a Non-Negotiable

From the selection of raw materials to the final stitch, quality is not a goal but a baseline. Every garment produced under Arefi's leadership is an expression of this absolute standard.

The Customer is the Canvas

Design exists to serve the person who wears it. Understanding the customer — their aspirations, their context, their life — is the starting point of every creative decision.

Sustainability is Responsibility

The luxury of tomorrow must be built on the ethics of today. Arefi has long championed sustainable sourcing, responsible production and environmental accountability across all ventures.

Think Local, Build Global

The most enduring brands understand the culture they enter. Arefi's expansion into Turkey and beyond succeeded because it was grounded in genuine local insight — not mere imitation of Western formats.

Legacy Over Trend

Fashion moves in seasons. Legacy moves across generations. Every decision Arefi makes is filtered through a single question: will this still mean something in thirty years?

Insights & Writing

Perspectives on Fashion & Leadership

Mohammad Arefi shares his insights on luxury branding, entrepreneurship, and the future of menswear on Medium. Ideas worth reading.

Fashion · Strategy

The Future of Luxury Menswear in a Globalised World

How heritage brands can navigate cultural boundaries without losing their essential identity — lessons from four decades at the intersection of East and West.

Read on Medium

Entrepreneurship

Why the Best Entrepreneurs Are Also Craftspeople

The discipline of craft — patience, precision, iteration — translates directly into building extraordinary businesses. A reflection on what fashion taught me about leadership.

Read on Medium

Sustainability

Redefining Luxury: Why Sustainability is the New Prestige

The modern consumer demands more than beauty — they demand accountability. Here is why sustainable fashion is not a constraint but the greatest creative opportunity of our time.

Read on Medium

Let's Connect

Ready to Create Something Remarkable?

Whether you're interested in collaboration, media enquiries, or simply wish to discuss the future of luxury — Mohammad Arefi welcomes the conversation.